Are fund managers poor marketers?

Come Ferbruary, every fund house worth its NAV comes up with a hoard of ELSS / Tax planning mutual fund offerings and promotions. These days you open any (business) magazine and you see atleast a dozen ads on how MFs can save you Rs. 33,360* or something on taxes. First up the claim that they [...]

Sweet Nothings

Today is World Diabetes Day and I saw this wonderful ad from Horlicks in Hindu.
Image Courtesy: Hindu ePaper

New-Clear Advertising

I think a new form of advertising has emerged, thanks to ingenuity of IBNLive and suchlike. Even a serious news item like possible second test by N.Korea gets its share of meaningless and possibly sponsered images. Look at it youself…

Source: IBNLive

Relationships & Banks

Banks and relationships are as old a pair as slice bread and butter knife. I can imagine my grand father getting shivers allover when he deposited bulk of his first salary in the bank wondering all he was left with was a stupid passbook with illegible numbers on it. The point is days have changed! [...]

US Legal Firms, Infosys Employees and Online Advertising

Today I ran a search in Del.icio.us for Infosys to get some information. What I saw in the results page is height of online anti-advertising. Generally you expect to see some ads related to the search tags. What you see here is on a different dimension altogether.
When I clicked on the ad, it took me [...]

Welcome to PHD!

Its been 2 years since I have posted such a message. A recent look at my website statistics revealed that most of the visitors are first timers, and quite a few of them land here searching one of the “iim”, “indore”, “iim indore blog”, “iimi” or “chandoo iim”. So, let me take a moment and [...]

Shoot the guy in eyes, you could get some discout…

Saw this brillliantly executed interactive ad for promotion of laser eye treatment sometime back. It looks pretty much similar to online gambling/casino/Vi@gr@ ads where they make you shoot a duck, ball or something else and when you finally shoot they will direct you to their website which promotes something or other.
You shoot the glasses of [...]