Hi ,
Data is certainly important , but the best companies are not driven by data ; they are driven by age-old business tenets , and lots of common-sense ; in all this data madness , the companies which make the most money are the IT companies , not necessarily the companies which use the data.
Data consciousness is somewhat like advertising ; everyone agrees that it is not really necessary , but everyone promotes it ; a majority of the ads you see in the media are plain stupid , and yet which company will reduce its advertising budget ?
Ask any business tycoon whether he relies on business data ; yes , some amount of basic data is a must , but decisions are mostly taken when either data is insufficient or unreliable ; after all , if enough data is available to justify a decision , then any thinking person could create and run a business.
Every business is on the lookout for the next wave ; since this is in the future , what data will be available ? It is only your own intuition , and your confidence in yourself which can make you take the plunge and forge ahead where others fear to tread. And only time will tell whether your decision was right or wrong.
Narayan