Hi, hoomantt!
First of all remember Albert Einstein quote: "We are all very ignorant, what happens is that not all ignore the same things".
Now reading your 1st post, here are a few considerations:
a) It can't be done with formulas, so VBA is required.
b) There's no native Excel image control that handles animated GIF files, so you should use either one of these methods:
b1) From the VBA editor, Tools, References, select Microsoft Internet Tools.
b2) From the worksheet, include a Microsoft Object Browser object from the Programmer tab, Controls group, Insert icon menu, ActiveX controls, More Controls icon, and then browsing thru the list until Microsoft Web Browser.
Does this help as a starting point?
Regards!