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Difference between decomposition tree vs key influencer?

Bear

Member
I have read a couples introductions about decomposition tree & key influencer on websites, however, I am still not quite sure when I shall use decomposition tree or key influencer.

Brief definition
Key Influences: to find out increase or decrease of a target variable
Decomposition tree: ad-hoc exploration or find the root cause

If the following scenario, which one I shall use? I would be grateful if you could provide more examples to us. Thank you so mch.

Scenario:
1) to find out why customer churn
2) why shop sales increase or decrease
 
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