Well, that all depends on which of the cells above are the original and new amounts. If we let A1 -> Original Amount and B1-> New Amount then the percentage increase and decrease formulas are as follows:
Percent Increase:
(B1-A1)/A1
and Percent Decrease:
(A1-B1)/A1
Both formulas always have this generalized form:
(POSITIVE DIFFERENCE) / (ORIGINAL AMOUNT)
Remember, the subtraction arithmetic in the numerator should always be positive - if it's not, then you are using the wrong measure. The denominator is always the original amount.