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Excel Dashboard

The data is of july :

Analyse the following to create an overall strategy of increasing the conversions in August

Need a help on the below :


What metric is the best to measure channel performance?
Which channel has the best performance?
Which has the worst?
Which channel should Abc.com focus on?
What could be the potential reasons for this difference in performance across channels.
 

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  • case study raw data.xlsx
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Aman Semwal
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