Dear Ajit,
You can use conditional formating for this.Assume that you have data in A1:E1 (SingleRow),
if you will type "RECEIVED" in E1, then entire row (A1:E1) will be changed to RED color. By this in conditional formating, click new rule, and then click use formula to determine which cells to format in formula box enter =$E1="RECEIVED" and then click format, and then click Fill Tab and select RED color and then press ok.ok. Thats it you have done. Now you can check by entering "RECEIVED" in cell E1.
Thanks
Vijay