How to WOW your customers with tracking – Dominos pizza example
Saturday we were in no mood to cook, we were feeling all tired up after roaming in Seattle. So we ordered pizza from dominos pizza website.
The ordering process is simple and straight forward. But what awed me most is the pizza tracker. Once you place the order they show you this pizza tracker:
That is right, they tell you “Jeffery began custom making your order”, not “your pizza is being prepared” or something else. And thus making the whole process much more personal.
Once again, when the pizza is ready for delivery they show you something like this:
Simple change to the way tracking data is gathered and presented and yet very very effective. Kudos to Dominos for standing out.
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