Cool outdoor advertising by Google Russia
This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver (in case of Korea) or Google (for most of the world) competing brands find it extremely difficult to woo the customers. Any thoughts?
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