How to avoid making multiple tables to achieve this summary view?

[dejavu619]

Data looks like this:

I need to prepare summaries like this:

What I currently do: First prepare a pivot table at a Customer level and then add a helper column flagging customers as either Growning or Degrowning. I also make a separate table for Families as well (so that they can be flagged as either Growing or Degrowing) and then take a pivot to get the summary I need but is there a way to achieve the summary without creating the tables at Customer and Family level first?

I don't mind doing this without pivot tables if it's better.

 

[pecoflyer]

Cross post https://www.mrexcel.com/board/threa...hieve-this-summary-view.1245699/#post-6108512

 

[vletm]

dejavu619​

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