Hi all,
I wouldn't call myself proficient in Excel but I'm familiar with basic formulas, filters, conditional formatting, etc. This dataset that I'm trying to analyze (picture) has a structure that I'm trying to manipulate to make it easier to analyze.
i'm trying to calculate the average spend per customer, average spend per transaction, average transaction/month (which can include multiple products at a time) so on and so forth to find behavioral patterns that can turn to actionable marketing insight.
I don't know if I'm going about it right but as a first step, I'm struggling to come up with formula that would copy the appropriate customer code to fill each row. For example, I want to fill B3:B5 with the code in B2, B7:B8 with the code in B6, so on and so forth. After that, I plan to use pivot table to maybe find the above figures.
I'm brand new to data mining this type of sales data so please help me. Any advice on tricks, methods would be much appreciated.
http://tinypic.com/r/sljwqt/5
I wouldn't call myself proficient in Excel but I'm familiar with basic formulas, filters, conditional formatting, etc. This dataset that I'm trying to analyze (picture) has a structure that I'm trying to manipulate to make it easier to analyze.
i'm trying to calculate the average spend per customer, average spend per transaction, average transaction/month (which can include multiple products at a time) so on and so forth to find behavioral patterns that can turn to actionable marketing insight.
I don't know if I'm going about it right but as a first step, I'm struggling to come up with formula that would copy the appropriate customer code to fill each row. For example, I want to fill B3:B5 with the code in B2, B7:B8 with the code in B6, so on and so forth. After that, I plan to use pivot table to maybe find the above figures.
I'm brand new to data mining this type of sales data so please help me. Any advice on tricks, methods would be much appreciated.
http://tinypic.com/r/sljwqt/5