Surprisingly Banks

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads.
One clear trend I can spot is [...]

Shareholders, value creation and all that bushllit

The traditional theories of corporate finance have 2 viewpoints. They are,

Shareholder value maximization is much more important than growing ones own limbs, stealing office stationary and gossiping at the water cooler.

No one ever bothered to read the second bullet point.

But the world from now onwards is not going to be like that. I am here [...]

Salmagundi of sense and nonsense

I opened word to type a new blog at 2AM. Its 3 now and I still don’t know what I am going to write. I guess the break from blogging has been too lengthy. I could think of several things including ‘rhymes management would sing’ :p, but nevertheless torture to the frequent readers of this [...]

Online Advertising

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter [...]

Emote your customers

After several days I went to TV room today. Needless to mention that I spent most my time watching ads on the box. That’s when I realized the change in most of the advertisements. First there was Avenger (ok, not exactly first) and then 2 other auto majors followed the suit with Maruti’s “Boondon mein [...]

Feel Like God!

I came across this Bajaj Avenger DTS-i ad in TV while I was Delhi a couple of days back. I must say the ad is very well made. Being an ad fanatic I can see the commercial creating instant associations in anyone in bike riding age. The ad uses Leh backdrop with tough (off)roads which [...]

Leh Trip - Part 1

Suddenly there was a lot of commotion. I opened my eyes and Pani is laughing in front of me. He insisted that I take out my bag as we are getting down the train. I looked out of the window only to find out that the train stopped in the middle of nowhere. Last thing [...]