All articles with 'product' Tag

Cornelia wanted to cumulatively increases prices to a lot of products.
See how it was accomplished using an Array Formula to assist.

Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups. Can you identify vanilla from chocolate chip from strawberry when all cups look like this. […]

That seems to be the motto of some of the service providers. How often we end up paying for services and (or) products through our nose yet we get little or no control on how it is delivered to us or what we are getting. Take for example “airline seats”, despite the rapid advancements in […]

OCDOBG stuck me when I was in HK last week. That is Obsessive Compulsive Disorder Of Buying Gadgets, This time I have picked up the biggest possible thing that can still be carried inside the luggage bags. A 19inch widescreen lcd monitor. The Samsung 931bw. I have been thinking about upgrading my old 15 inch […]

Imagine this: You have an important client presentation day after tomorrow. You are going to demonstrate one of your company’s products and convince the client to use it in her upcoming project. Now suddenly you realized that the product has a feature that you cannot understand, like an excel import feature which is not working […]

Saw this hoarding near Spencers plaza today. Amul is an agile brand. Is your brand / company / service / product agile? PS: The image is copyrighted, click on it to see the archives on Amul’s website.

Come Ferbruary, every fund house worth its NAV comes up with a hoard of ELSS / Tax planning mutual fund offerings and promotions. These days you open any (business) magazine and you see atleast a dozen ads on how MFs can save you Rs. 33,360* or something on taxes. First up the claim that they […]

I think even on world sxx day also we dont see so much attention to the production process. Either every journo / news writer / news maker has woken up with the worst errections ever or all of them had some raunchy virus taking over their computers. How else can you explain this? All 3 […]

In a really interesting and smart move MoserBaer announced that it would soon enter VCD/DVD based movie segment by offering them at the price range of Rs. 28-35. I think its really good for everyone who likes movies. In the day and age of rampant piracy not many people are finding it easy to shell […]

I love my Sony Ericsson walkman phone. Ever since it entered my life most of the boring situations have become interesting. Being a new recruit in office meant having to eat my lunch alone, not any more ever since I got the phone. I could play “Aahista Aahista” from Swades by ARR or “Summer – […]

Mutual fund companies often develop this compulsive urge to launch a new product, but sadly mutual funds are one of the boring financial services and all most all of them do one of the following four: Retain your capital and provide liquidity Give returns at risk free rate by investing in longterm governament bonds etc. […]

The things I love about Chennai are many, filter coffee, trees, relaxed pace of life, amazing food, culture to name a few. But one of the important reasons is Landmark Bookstores. During my second week in Chennai, Ashwin, one of my b-school classmates introduced me to Landmark. We went to the store located in the […]

See for yourself, I think this is a very good tagline/copy for an AC ad where the products are getting commoditized by day

It is amazing how attention to smaller details can change the face of a service organization. There are several things that are done just the way they are since they were first done. Ok, thats a complex statement, for example, when you go to a website and it has some data/animation to load, all you […]

Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket updates […]