Focus on customers, not on your brand

Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups.

Can you identify vanilla from chocolate chip from strawberry when all cups look like this. I [...]

Pay money but seek no control !

That seems to be the motto of some of the service providers.
How often we end up paying for services and (or) products through our nose yet we get little or no control on how it is delivered to us or what we are getting. Take for example “airline seats”, despite the rapid advancements in [...]

My screen just widened!

OCDOBG stuck me when I was in HK last week. That is Obsessive Compulsive Disorder Of Buying Gadgets, This time I have picked up the biggest possible thing that can still be carried inside the luggage bags. A 19inch widescreen lcd monitor. The Samsung 931bw.

I have been thinking about upgrading my old 15 inch samtron [...]

Question for MBAs

Imagine this:
You have an important client presentation day after tomorrow. You are going to demonstrate one of your company’s products and convince the client to use it in her upcoming project. Now suddenly you realized that the product has a feature that you cannot understand, like an excel import feature which is not working since [...]

Amul - an agile brand

Saw this hoarding near Spencers plaza today. Amul is an agile brand. Is your brand / company / service / product agile?
PS: The image is copyrighted, click on it to see the archives on Amul’s website.

Are fund managers poor marketers?

Come Ferbruary, every fund house worth its NAV comes up with a hoard of ELSS / Tax planning mutual fund offerings and promotions. These days you open any (business) magazine and you see atleast a dozen ads on how MFs can save you Rs. 33,360* or something on taxes. First up the claim that they [...]

newsXXX

I think even on world sxx day also we dont see so much attention to the production process. Either every journo / news writer / news maker has woken up with the worst errections ever or all of them had some raunchy virus taking [...]