Amul is Seriously Good - How agile is your brand?
Amul has one hell of a branding strategy, they take whatever is happening in politics, entertainment, sports etc and turn the situation in to a billboard to tell their butter / jam / milk product story. Almost every week they do this, so restlessly that when something big happens, customers tend to think how Amul [...]
Read More >>Cool outdoor advertising by Google Russia
By Chandoo at 9 June, 2008, 2:19 pm | 4 Comments
This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver [...]
Read More >>Best of Indian Outdoor Advertising
By Chandoo at 7 April, 2008, 12:50 am | 5 Comments
6 of the outdoor ads that I think are really cool, see for yourself:
First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here]
Ad informing people [...]
