Is this Google adsense ad misleading?

By Chandoo at 15 August, 2008, 7:26 pm | 6 Comments

Is this Google adsense ad misleading?

While surfing some of my regular reads on the google reader, I saw this feed ad from google adsense. The ad looks like a text ad with scroll bars. I have never seen scroll bars on text ads by google, so out of curiosity I clicked on the scrollbar and dang, it launched me to [...]

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Incredible hulk strikes IMDB - awesome online ad

By Chandoo at 13 June, 2008, 5:03 pm | 3 Comments

Incredible hulk strikes IMDB - awesome online ad

This is awesome, the new incredible hulk campaign on IMDB is nicely done, I have taken a few screen shots of it to post here, just in case they removed it (but go see it on IMDB to understand what I mean)

This shows how to create incredible advertisements by integrating flash (rich media) with [...]

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Another web advertising failure - shoppers stop

By Chandoo at 29 April, 2008, 4:57 pm | 1 Comment

Another web advertising failure - shoppers stop

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg [...]

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