Birds of different feather flock together

Hello everyone, I am getting married to my engineering classmate, my colleague, the love of my life, Jyosthna on Sunday, January 21 @ Vizag. Do come if you are around at that time. Drop me a mail or ping me on mobile if you are planning to come. I shall guide you on how to […]

The Art of Imitation

Last minute Christmas shopping frenzy combined with determination to buy a nice handbag to my fiancee made me wander the already crowded Myongdong streets on Sunday night. To say that the street is busy is a huge understatement. I actually relived the crowded Mumbai local train experiences on Sunday. So much so that the always […]

PHD’s Regular Blah!

>>> Its raining in Chennai, like mad, for the last so many days now. I wonder whats going to come next. >>> My new phone, Sony Ericsson w550i is really cool. My telephonic needs have gone down drastically in the last few months, and I needed a new mobile to listen to music and have […]

Porok, Call back Ads and Simple Joys of Life

First up, Porok! MTV India has tied up with Microsoft XBOX and is welcoming xbox to India in style with “Porok”. [Read news items 1, 2] As they say in the Ad, “Porok might have been inspired from cocks, but inside we are all tigers”. Having seen a couple of XBOX ads, I am sure […]

Understanding Customer – Insights from street

Part 1 of many more to come Location: DTDC Main office, Hyderabad Customer: Sir, can you courier this to Nellore (its a town in AP)Service Personnel: What is in it? C: a SIM cardSP: We dont deliver SIM cards C: Why?SP: Because, we donot take responsibility to them. (apparently either they are not covered under […]

Bas Dimag Lagao!

Reliance Mobile’s latest Bas Button Dabao is an excellent example of how brand managers sometimes under the heavy influence of a stylish tagline/product name forget the important thing called “relevance”. I have been using Reliance mobile for almost 2 years and I can tell you that it is not so simple to access ringtones/cricket updates […]

All set to go

Winter clothes – doneCamera & Batteries – doneMoney – doneTickets – doneTimepass Material – doneOther stuff like mobiles etc. – doneFirst Aid packing – will be done in Delhi Preparation for todays exams – not done