How simple is your product?

Here is a look at 3 different game controllers.
First the simplest of them all, “wiimote”, easy to understand, easier to use

Then comes the moderately complex “xbox controller”, should a take a couple of minutes to understand, couple of hours to get used, all in all, fun ensured

Then comes the most complex of all, “PS2 [...]

Vodafone pug is happy to help you .. or really?

Look at the above Vodafone ad, the latest one where a cute little girl is constantly getting help from a cute little pug in various situations while a beautiful jingle is played in the background. The ad ends saying that “Vodafone is all too happy to help you” when you need them.
Even though I am [...]

Another web advertising failure - shoppers stop

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg [...]

Focus on customers, not on your brand

Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups.

Can you identify vanilla from chocolate chip from strawberry when all cups look like this. I [...]

Few good Indian print ads - horlicks, maggi, zandu balm and head & shoulders

Most of the time doing a print advertisement is much more difficult than doing a normal video ad, the creativity is limited to a rectangle on the paper and no matter how much effort is spent on the ad, your audience may not even look at it for more than a split second. Only very [...]

Did you see the moon-walking bear? - nice ad

Transport for London’s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch):

But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and let [...]

Nike’s new “my better is better than your better” ad kicks a$$

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at.

I [...]