Shareholders, value creation and all that bushllit

The traditional theories of corporate finance have 2 viewpoints. They are,

Shareholder value maximization is much more important than growing ones own limbs, stealing office stationary and gossiping at the water cooler.

No one ever bothered to read the second bullet point.

But the world from now onwards is not going to be like that. I am here [...]

IRIS all the way

Our management festival IRIS is what keeping me busy for the last few days. The event is going on really well. Last 2 days have been really hectic with really lots of work and almost a thousand phone calls. Will post a detailed update when I have the time and space. Till then, oh yeah, [...]

Salmagundi of sense and nonsense

I opened word to type a new blog at 2AM. Its 3 now and I still don’t know what I am going to write. I guess the break from blogging has been too lengthy. I could think of several things including ‘rhymes management would sing’ :p, but nevertheless torture to the frequent readers of this [...]

MarkeThink!

The season begins with a bang!
I am not referring to tollywood movie season with a big hit, but to the b-school festival season. Our team participated in MDI Gurgaon’s management festival called as Imperium. We won the first prize in a marketing event called MarkeThink. In fact we clean swept the event with another team [...]

IRISING

Hurray, I am really happy. Our institute’s management festival IRIS is shaping up really good this year. I am working as media and publications coordinator and 2 of my responsibilities are developing the event brochure and website. Both of them have really come out well. We took a giant leap from last years design and [...]

What the hell is this?

I have an exam tomorrow. Consumer Behaviour. As I am going through the material I hit upon this road block type of definition for category management and my mind entered a recursive loop trying to understand what exactly in the GOD’s name “category management” stands for.
Under the leadership of a category manager, using cross-functional teams [...]

Brand Extension

We had a presentation session on ‘brand extensions’ today in brand management class. It was a good learning experience to see what are the possibilities and steps to be taken before extending a brand. Its an altogether different question that some people were not comfortable with the idea of Apple getting into space travel. But [...]