Understanding Customer – Insights from street

Part 1 of many more to come Location: DTDC Main office, Hyderabad Customer: Sir, can you courier this to Nellore (its a town in AP)Service Personnel: What is in it? C: a SIM cardSP: We dont deliver SIM cards C: Why?SP: Because, we donot take responsibility to them. (apparently either they are not covered under […]

Trip to North East India – frist cut

A small foto preview to the trip. We covered,– Kolktata, Kaziranga, Tezpur, Bomdila, Sela Pass, Tawaga, PTSO, Shillong and Guwahati– snow, heat, forests, wildlife, monks, army and many more Gopalpur Beach in Orissa, Near Sudhir’s house View from Victoria Memorial, Kolkata Kaziranga National Park A Lake on the way to Kaziranga, Assam Tea Garden venky, […]

Done with the trip

I am done with my trip to NorthEast India. We visited several places including Kaziranga, Shillong, Tawang etc. Will post more dope about the trip once i am back in HYD. Right now in Guwahati and will be leaving to Kolkata tomorrow. 🙂

MMT rocks again

MakemyTrip.com does it again with yet another superb interactive. Check the “moving train” interactive ad here. Agency: WebChutneyRelated links – Chidiya Udi, MMT‘s another interactive campaign

How not to do advertising online?

The above seen is a snapshot of the interactive ad for Indage Chateau Wine sellers. It took me to this page when I clicked on it. What went wrong with this ad? In above page you can see that there is no way in hell I can find out where all this Indage Chateau is […]

9 sureshot ways to kill your audience using powerpoint

Lately I have been attending campus pre-placement talks by various leading companies in India. It would suffice to say that I have attended over half-a-hundred presentations of companies “trying to sell themselves” to us. Some of them were really good, and then some of them are so pathetic that it made me feel sorry about […]

Misguided Enthusiasm?

Yesterday I went to see the “Rang De Basanti” in Velocity. Everytime I go there I end up thinking about the youth in Indore. So, there I was watching the acclaimed performance by Aamir & co. There is quite a bit of appreciation of the movie from the audience with vigils and claps every now […]