Where will the multiplex go now?

on 24 Dec, 2005 in advertising, business, ideas, wonder why | 0 Comments

You pay almost Rs. 200 for a service X. You drive almost 10 km to get the service. But to your utter dismay, you have little or no say in where you want your service to be delivered, to decide how long your want the break in between to be, you couldn’t sit with your [...]

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Some things and Some links…

on 17 Dec, 2005 in Random | 0 Comments

I am feeling beautiful and happy. And let me warn you, I am not yet placed The world is full of new ventures, new ideas and new things. Everyday I see something new happening somewhere, something so simple and beautiful being done by somebody out there, thanks largely to my net connection. I couldn’t [...]

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Surprisingly Banks

on 14 Dec, 2005 in advertising, banking, business | 0 Comments

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads.
One clear trend I can spot is [...]

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Online Advertising

on 19 Oct, 2005 in advertising, banking, technology | 0 Comments

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter [...]

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Emote your customers

on 15 Oct, 2005 in Random | 1 Comment

After several days I went to TV room today. Needless to mention that I spent most my time watching ads on the box. That’s when I realized the change in most of the advertisements. First there was Avenger (ok, not exactly first) and then 2 other auto majors followed the suit with Maruti’s “Boondon mein [...]

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Life with out ‘i’

on 26 Sep, 2005 in Random | 0 Comments

In the past 2 days loads of things have happened. But probably the most important of them is the absence of net on this little planet. Just like most of the academic institutions and mental asylums ours is also situated far away from the thick and buzz of civilization. So when the internet connection conked [...]

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Busy!

on 21 Jul, 2005 in Random | 0 Comments

A hazaar things are going on here, most exciting of them being ad-mark contest where we have to make ads on a predefined product to sell it to the customer-jury. As it is the end-terms are just 2 weeks away and all submissions are approaching fast. More later, probably tomorrow.

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