How to serve the customer
This week I came across two service orgs (cafe coffee day and shoppers stop) and observed peculiar things about their service. The “we serve you faster than anyone” problem: After roaming a lot in hot chennai sun (well, slowly people have been dropping hot adjective for chennai, you see, it has become redundant these days), […]
Focus on Details = Satisfied Customers
It is amazing how attention to smaller details can change the face of a service organization. There are several things that are done just the way they are since they were first done. Ok, thats a complex statement, for example, when you go to a website and it has some data/animation to load, all you […]
Understanding Customer – Insights from street
Part 1 of many more to come Location: DTDC Main office, Hyderabad Customer: Sir, can you courier this to Nellore (its a town in AP)Service Personnel: What is in it? C: a SIM cardSP: We dont deliver SIM cards C: Why?SP: Because, we donot take responsibility to them. (apparently either they are not covered under […]
How not to do advertising online?
The above seen is a snapshot of the interactive ad for Indage Chateau Wine sellers. It took me to this page when I clicked on it. What went wrong with this ad? In above page you can see that there is no way in hell I can find out where all this Indage Chateau is […]
9 sureshot ways to kill your audience using powerpoint
Lately I have been attending campus pre-placement talks by various leading companies in India. It would suffice to say that I have attended over half-a-hundred presentations of companies “trying to sell themselves” to us. Some of them were really good, and then some of them are so pathetic that it made me feel sorry about […]
SBI Life: Message that hits
Incase you find it tough to read, the message is: There is no such thing as wrinkles. Only lines that tell an interesting story. Of a lifetime of love, laughter, loss, learning and squinting to read small print. It’s okay not to tell you grandkids stories of a life well lived, when you’re still too […]
Brands, Stop assuming customers are dumb!
There are brands, and then there are brands, which make us look like the dumbest asses possible. The case in point – MTR foods Their latest television ads about MTR Upma make you feel like you have the IQ of a paper napkin. One of the ads go like this. There will be a bunch […]