Lessons in Pricing from Murugan Idli Shop

on 7 Nov, 2006 in Random | 0 Comments

Agreed I am great fan of food. And more so when the place is real value for money. So I have become a regular at Murugan Idli Shop during the weekends. That brings us to the topic of this post. What can marketers learn from a place like Murugan Idli Shop?Pricing.
[Useful Wikipedia links for people [...]

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Blue Dart Rocks!

on 5 Oct, 2006 in Random | 0 Comments

It might be easy to suck as you would have seen from my comments about some of the service providers and such like. But it aint rocket science to rock as Blue Dart proved to me yesterday.
Situation:
1. I get a courier from Outlook Delhi. Blue Dart guys visit my appartment only to find me away.2. [...]

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Porok, Call back Ads and Simple Joys of Life

on 12 Sep, 2006 in Random | 0 Comments

First up, Porok!
MTV India has tied up with Microsoft XBOX and is welcoming xbox to India in style with “Porok”. [Read news items 1, 2] As they say in the Ad, “Porok might have been inspired from cocks, but inside we are all tigers”. Having seen a couple of XBOX ads, I am sure this [...]

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Learnings of the week that was

on 21 Jul, 2006 in Random | 0 Comments

Not that you would be interested to know them, but anyways,
>>> It does rain in Chennai for more than 12.3 seconds at a time. It happened once yesterday.
>>> Using combo-boxes in excel is not that difficult, it is so much more fun and intuitive. Try learning them here if you are a excel freak like [...]

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How to serve the customer

on 14 Jul, 2006 in Random | 0 Comments

This week I came across two service orgs (cafe coffee day and shoppers stop) and observed peculiar things about their service.
The “we serve you faster than anyone” problem:
After roaming a lot in hot chennai sun (well, slowly people have been dropping hot adjective for chennai, you see, it has become redundant these days), ashwin suggested [...]

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Chennai - First Impressions

on 5 Jul, 2006 in Random | 0 Comments

This is my first time in Chennai and these are my true feelings about this coastal city:
- The city looked familiar. I am a true to heart wanderlust and seldom I get this feeling. I think it has got to do with people and the trees. The place reminds me of Vijayawada/Vizag.
- No “cybercafes”. You [...]

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Life with out ‘i’

on 26 Sep, 2005 in Random | 0 Comments

In the past 2 days loads of things have happened. But probably the most important of them is the absence of net on this little planet. Just like most of the academic institutions and mental asylums ours is also situated far away from the thick and buzz of civilization. So when the internet connection conked [...]

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