Lenevo x300 ad mocks Macbook Air

I think this is brilliantly done, despite being a mac owner and lover, the ad just looked perfect without sounding arrogant or stupid. Good work Lenevo

Another web advertising failure - shoppers stop

Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg [...]

Focus on customers, not on your brand

Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups.

Can you identify vanilla from chocolate chip from strawberry when all cups look like this. I [...]

Best of Indian Outdoor Advertising

6 of the outdoor ads that I think are really cool, see for yourself:
First, one of the most memorable brands of India, Amul, their advertising strategy is simple, every time connect with audience with messages that are from current news items. The humor is subtle yet striking. [See more of amul ads here]
Ad informing people [...]

Nike’s new “my better is better than your better” ad kicks a$$

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at.

I [...]

IIM Indore 2008 Placements

As usual my alma mater had a rocking placement year with 95 companies giving 367 offers to 173 odd students, salaries seemed to have peaked to new highs with lots of excellent offers and opportunities for the marketing / BFS and consulting candidates. IT companies offered some of the lowest salaries on the batch, indicating [...]

Why do notebook page layouts suck?

My job takes me to numerous meetings, even though I hate to go to so many of them. Most of the time during the meetings I end up writing lots of notes about,

good ideas
things to do, action items
usual meeting notes
mind maps, diagrams
and of course doodles

well, this brings me to the point, I think the notebook [...]