Email marketing is NOT distributing pamphlets

Take a look at the above screen shot of my inbox. Does any thing look odd? Of course it does, the amazing folks at IRCTC have decided to send a tempting summer vacation offer to me, not once but 5 times in the last 14 hours.

Despite having one of the finest Indian online customer data [...]

How simple is your product?

Here is a look at 3 different game controllers.
First the simplest of them all, “wiimote”, easy to understand, easier to use

Then comes the moderately complex “xbox controller”, should a take a couple of minutes to understand, couple of hours to get used, all in all, fun ensured

Then comes the most complex of all, “PS2 [...]

Citibank’s brilliant “no panga sab changa” ad

I came across this brilliant ad from Citibank advertising their metro card for Delhi metro, see it yourself.

I have taken Delhi metro first time during my summer internship in 2005. The system was excellent even at that time. I felt proud riding a world class air conditioned carriage from my hotel to the heart of [...]

Here is a free idea for Starbucks

A significant amount of my job work involves drinking copious amount of coffee while looking out the window. Ok, I am kidding I wish my job involved all that, but I still drink a cup of coffee every workday (Weekends are obviously reserved for good old Filter Kaapi). Unfortunately I am forced to buy [...]

Dhoni sizzles in Tamilified ads

Spotted these two rather well done ads starring Dhoni. The ads glorify lungi-clad, wild-dancing, movie-loving Tamil spirit while promoting carbonated sweetened beverages and mechanized time indicators.
Dhoni Pepsi ad:

Dhoni Sonata ad:

However well done these ads are, I must admit that you will never probably see anything close to what is depicted in the ads anywhere [...]

7 Most innovative software job titles

Gone are the days when software jobs are called ‘coder’ or ‘programmer’, as sophistication increased companies started calling the same coder as ’software engineer’ or ‘programmer analyst’, then there were ’sr. evangelists’, ‘associates’ and ’server gurus’, but in the new era where demand is outstripping supply, naming a job creatively is as important as the [...]

Calorie card : a sound business idea for gyms / health clubs

Yesterday while on treadmill I got this idea (btw, what is your favorite spot for generating new ideas?) - a calorie card its like a gas card, A membership card for gyms / health clubs. The key difference is that, instead of using the card whenever you spend money, you use calorie card whenever you [...]