Vodafone - creativity gone awry

on 3 Jul, 2008 in India, advertising, business, wonder why | 10 Comments

Vodafone - creativity gone awry

Just click those ads and tell me what you understood. Humor me, go ahead, I am waiting.

Ok, stop scratching, you might loose more hair than the common sense brand managers at vodafone lost.
Apparently these adds convey that Vodafone has solved the unsolvable conundrum of “talk-time” or “validity” by introducing a lifetime valid pre-paid card [...]

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Most bizarre print ads - Indian version

on 23 Jun, 2008 in Analytics, India, wonder why | 2 Comments

Most bizarre print ads - Indian version

Time for another look at print ads, this time for the most bizarre of them all. Mind you, these are not awful or plain lousy ads, for any column-centimeter worth its area has a fair share of lousy ads, these are simply bizarre ads, the kind that will make you go - WTF?
The first one [...]

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Incredible hulk strikes IMDB - awesome online ad

on 13 Jun, 2008 in advertising, ideas, media, technology | 4 Comments

Incredible hulk strikes IMDB - awesome online ad

This is awesome, the new incredible hulk campaign on IMDB is nicely done, I have taken a few screen shots of it to post here, just in case they removed it (but go see it on IMDB to understand what I mean)

This shows how to create incredible advertisements by integrating flash (rich media) with [...]

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Cool outdoor advertising by Google Russia

on 9 Jun, 2008 in advertising, business, ideas, technology | 4 Comments

Cool outdoor advertising by Google Russia

This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver [...]

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Email marketing is NOT distributing pamphlets

on 4 Jun, 2008 in India, advertising, business, ideas, wonder why | 3 Comments

Email marketing is NOT distributing pamphlets

Take a look at the above screen shot of my inbox. Does any thing look odd? Of course it does, the amazing folks at IRCTC have decided to send a tempting summer vacation offer to me, not once but 5 times in the last 14 hours.

Despite having one of the finest Indian online customer data [...]

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Citibank’s brilliant “no panga sab changa” ad

on 19 May, 2008 in India, advertising, business, ideas | 6 Comments

I came across this brilliant ad from Citibank advertising their metro card for Delhi metro, see it yourself.

I have taken Delhi metro first time during my summer internship in 2005. The system was excellent even at that time. I felt proud riding a world class air conditioned carriage from my hotel to the heart of [...]

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Dhoni sizzles in Tamilified ads

on 8 May, 2008 in Humor, India, advertising, business | 0 Comments

Spotted these two rather well done ads starring Dhoni. The ads glorify lungi-clad, wild-dancing, movie-loving Tamil spirit while promoting carbonated sweetened beverages and mechanized time indicators.
Dhoni Pepsi ad:

Dhoni Sonata ad:

However well done these ads are, I must admit that you will never probably see anything close to what is depicted in the ads anywhere [...]

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