Vodafone - creativity gone awry
on 3 Jul, 2008 in India, advertising, business, wonder why | 10 Comments

Just click those ads and tell me what you understood. Humor me, go ahead, I am waiting.
…
Ok, stop scratching, you might loose more hair than the common sense brand managers at vodafone lost.
Apparently these adds convey that Vodafone has solved the unsolvable conundrum of “talk-time” or “validity” by introducing a lifetime valid pre-paid card [...]
Most bizarre print ads - Indian version
on 23 Jun, 2008 in Analytics, India, wonder why | 2 Comments

Time for another look at print ads, this time for the most bizarre of them all. Mind you, these are not awful or plain lousy ads, for any column-centimeter worth its area has a fair share of lousy ads, these are simply bizarre ads, the kind that will make you go - WTF?
The first one [...]
Incredible hulk strikes IMDB - awesome online ad
on 13 Jun, 2008 in advertising, ideas, media, technology | 4 Comments

This is awesome, the new incredible hulk campaign on IMDB is nicely done, I have taken a few screen shots of it to post here, just in case they removed it (but go see it on IMDB to understand what I mean)
This shows how to create incredible advertisements by integrating flash (rich media) with [...]
Read More >>Cool outdoor advertising by Google Russia
on 9 Jun, 2008 in advertising, business, ideas, technology | 4 Comments

This is cool, apparently Google resorted to this to beat the leading Russian search provider Yandex. I am not sure whether this would be effective though. Its like forcing people to break a habit. This, probably is the most challenging task for marketers all over the world. When customers are used to Yandex or Naver [...]
Read More >>Email marketing is NOT distributing pamphlets
on 4 Jun, 2008 in India, advertising, business, ideas, wonder why | 3 Comments

Take a look at the above screen shot of my inbox. Does any thing look odd? Of course it does, the amazing folks at IRCTC have decided to send a tempting summer vacation offer to me, not once but 5 times in the last 14 hours.
Despite having one of the finest Indian online customer data [...]
Read More >>Citibank’s brilliant “no panga sab changa” ad
on 19 May, 2008 in India, advertising, business, ideas | 6 Comments
I came across this brilliant ad from Citibank advertising their metro card for Delhi metro, see it yourself.
I have taken Delhi metro first time during my summer internship in 2005. The system was excellent even at that time. I felt proud riding a world class air conditioned carriage from my hotel to the heart of [...]
Read More >>Dhoni sizzles in Tamilified ads
on 8 May, 2008 in Humor, India, advertising, business | 0 Comments
Spotted these two rather well done ads starring Dhoni. The ads glorify lungi-clad, wild-dancing, movie-loving Tamil spirit while promoting carbonated sweetened beverages and mechanized time indicators.
Dhoni Pepsi ad:
Dhoni Sonata ad:
However well done these ads are, I must admit that you will never probably see anything close to what is depicted in the ads anywhere [...]
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