Rediff unLOCKS mystery of successful CEOs
Wow, Rediff actually published this article on how hairstyles make successful CEOs So much fuzz over a complait fluff is sTRESSing me… PS: do read the comments on that page for additional entertainment 🙂
Here is a free idea for Starbucks
A significant amount of my job work involves drinking copious amount of coffee while looking out the window. Ok, I am kidding 🙂 I wish my job involved all that, but I still drink a cup of coffee every workday (Weekends are obviously reserved for good old Filter Kaapi). Unfortunately I am forced to buy […]
Another web advertising failure – shoppers stop
Take a look at the above ad of Shoppers stop that is featured on rediff today. Clearly the ad agency hasn’t understood how web advertising works. Instead of designing a campaign that would engage users online, encourage them to click, read-up and sign-up or subscribe, they just choose to replicate a news paper ad’s jpg […]
Do not disturb : I am scheduling a meeting
If there is one thing that Darwin’s theory of evolution cannot explain, it would be “why humans evolved to schedule meetings?” I am no qualified biologist. Heck I don’t even know a mulberry from blue-berry. But I have spent exactly 3.1415 hours yesterday alone scheduling exactly 1 meeting. This my dear reader, qualifies me to […]
Focus on customers, not on your brand
Last night while looking for chocolate chip ice-cream, I couldn’t help but notice this perfect example of a “brand blinding the eyes of the manager so much that she neglects customers”. Take a look at the graters ice cream cups. Can you identify vanilla from chocolate chip from strawberry when all cups look like this. […]
Google menu – does it lack common sense?
Dear Google: I must appreciate your efforts to make my online life as simple as scratching my forehead. You have so many services that whenever I visit a website that offers something spectacular I secretly wonder whether you are behind it. But, recently you started putting a nice menu on the top of your sites […]
Did you see the moon-walking bear? – nice ad
Transport for London‘s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch): But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and […]