All articles in 'banking' Category

Mobile Banking Innovation from ICICI Bank

Published on Jan 18, 2008 in banking, business, ideas, technology

ICICI bank never ceases to amaze me with the amount of innovation / service offerings they bring to the customers regularly. Any industry will come with its own limitations and boundaries and it takes leaders / innovators like ICICI Banks pantaloons, walmarts, apples, googles, airtels of the world to change the game, remove barriers or […]

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Relationships & Banks

Published on Sep 27, 2006 in advertising, banking, personal finance

Banks and relationships are as old a pair as slice bread and butter knife. I can imagine my grand father getting shivers allover when he deposited bulk of his first salary in the bank wondering all he was left with was a stupid passbook with illegible numbers on it. The point is days have changed! […]

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SBI Life: Message that hits

Published on Jan 31, 2006 in advertising, banking

Incase you find it tough to read, the message is: There is no such thing as wrinkles. Only lines that tell an interesting story. Of a lifetime of love, laughter, loss, learning and squinting to read small print. It’s okay not to tell you grandkids stories of a life well lived, when you’re still too […]

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Surprisingly Banks

Published on Dec 14, 2005 in advertising, banking, business

There is a clear shift in the distribution of TV ads, its no longer FMCG or consumer durables alone, you have a variety of ads ranging from financial services, recruitment, online services and electronics. For once it’s a pleasure to watch more than the powder and paste ads. One clear trend I can spot is […]

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Online Advertising

Published on Oct 19, 2005 in advertising, banking, technology

Sometimes the anomalies and opportunities presented by online advertising leave me surprised. One thing that I always question is why cant the online advertising make sense? Companies spend huge chunks of money placing their ads right behind customers mouse pointer. And the result? The online advertising becomes much more confusing than offline alternatives. If ad-clutter […]

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