Most of the time doing a print advertisement is much more difficult than doing a normal video ad, the creativity is limited to a rectangle on the paper and no matter how much effort is spent on the ad, your audience may not even look at it for more than a split second. Only very [...]

Transport for London’s new advertising campaign to increase the safety of cycle travel in London is pretty innovative, watch the ad here (totally safe for work, so go ahead and watch):

But there is another important lesson in the ad, as Seth Godin suggested, way too many marketers wanted us to count the passes and let [...]

Wow, I am impressed by the new Nike commercial “my better is better than your better | my power is more powerful than your power”. Watch the 30 second spot, listen to the words, arent they inspiring? Doesn’t the ad make you run faster, play harder or just do better whatever you are at.

I [...]

or so would Economic Times likes us to believe. Otherwise how on earth would explain ridiculous news grouping like this?
Rush to ET, you might still be able to catch a glimpse of this master piece.
Such pity in the age of context sensitivity and related content discovery. Looks like someone from TOI migrated to [...]

Bajaj has always been a smart advertiser and brand promoter. Generations of people have grown up watching their ads and whenever you see one of them you always feel happy inside. The brand and some of the bikes stand for what India is and what our values are. Be it the humara Bajaj or Feel [...]

I am moved to stage 3 of desi migration to ishtates. That is I traveled here, applied for SSN and now ready for a car. So for the last 2 weeks or so I am spending most of my time of craigslist looking for a prospective set of wheels that could hold me for the [...]

On my way to office I have spotted this nicely done guerrilla campaign by Nationwide insurance. The concept is nice and execution is perfect. See it for yourself. (Btw, the picture is not mine, thanks to Hojimoto)