First up, Porok!
MTV India has tied up with Microsoft XBOX and is welcoming xbox to India in style with “Porok”. [Read news items 1, 2] As they say in the Ad, “Porok might have been inspired from cocks, but inside we are all tigers”. Having seen a couple of XBOX ads, I am sure this one is equally mysterious and pure fun to watch. Sadly, I couldnt get video / clippings of the ad now. Will update the post if I can get hold of some pics by the evening. Access the video of Porok MTV India XBOX Ad.
Callback Ads
I was just fiddling with my age old reliance phone. Talking of the phone, lately it has become unstable and humanlike, I couldnt predict its behaviour anymore. A couple of keys werent working either. The otherday in office, one my collegues asked me 3 times whether the phone was mine and then looked at it as if he is looking at Graham Bell’s first phone. But, thats for another post. So, back to the topic – Callback Ads.
The callback tunes are money trees for mobile companies. You set some ‘zara jhoom jhoom’ or ‘vasikaran‘ or ‘Kausalya Supraja Rama‘ depending on your taste and your callers are entertained. The mobile company would charge you some obscene amounts of money just to play some poor quality audio in the ears of your callers. I think, there can be a better business model than this. Why not play advertisements as callback tunes?
For one, it works similar to google adsense or something similar to that. See the schematic given aside. Customers can get paid instead of paying for playing music. Well, that is some confusing line there. But, the model is simple:
1) Ad-agencys and Mobile companys collaborate
2) There will be CPC (Cost per Call a la Cost per Click in adsense etc.) for each customer
3) The more calls a person the higher would be his CPC
4) The total pay out is calculated based on the no. of times ads are played * CPC
5) Customers get paid or get bill refunds or some discounts at the end of every month/year
Simple Joys of Life:
Few of my B Tech friends were in Chennai last weekend. Well, we relived the golden moments of graduation time. The good old banterings, the uninterrupted fun, the familiar language and reactions. The simple joys of life, without complicated, constant and often meaningless next stepping. 🙂
11 Responses
Ciao Hui,
Collecting Excel tricks under the title “Notable Excel Websites (Non-MVP) Edition” is a brilliant idea…
Thank you in the name of all The FrankensTeam.
On our site there is a box with a picture and text highlighting:
This is a no-MVP site
we think ourselves “bad boys” a bit 🙂
For those who would like to know why our site is a no-MVP site, enough to click on the link:
http://goo.gl/lxDszY
Thank you again!
Thanks a lot
I really enjoyed this (newsletter). I must admit that I rarely read an Excel newsletter (and I subscribe to quite a few) all the way though, but this grabbed my attention and before I realized it, I was engrossed in it. I must also admit that most of this I don’t understand, yet. But, it excites me when I do learn something new in Excel. I can’t wait to see how much of this I can implement into my (constantly-evolving) ‘House Budget’ & ‘Family Medical’ worksheets that I have developed over the past few years! I sure hope to see more of these type of newsletters in the future! Thanks!
Thanks for doing this Hui! I appreciate being included.
I like Tom’s tip a lot. I posted about a tool I wrote to automate this at http://yoursumbuddy.com/tables-edit-query-dialog/
EXCELLENT !
Hui, This post is Superb! More over I have always been a fan of Roberto’s work and have learnt a lot from him.
Here are some of my recent contributions
1. Customising markers in a chart – http://www.goodly.co.in/customize-markers-in-a-chart/
2. Charting Hacks to work faster – http://www.goodly.co.in/5-charting-hacks-to-help-you-work-faster/
3. 7 Date formulas to make life easy – http://www.goodly.co.in/date-formulas-in-excel/
4. Customised scrollbar using VBA – http://www.goodly.co.in/customized-scroll-bar-in-excel/
5. Adding Direct Legends – http://www.goodly.co.in/customized-scroll-bar-in-excel/
Hope everyone enjoys!
I like the Excel Ninja Menus.
1. Select a cell or range then move till the 4-way cross appears. Right-Click and drag the selection to another place in the worksheet then, like a ninja, a menu full of skills and throwing stars pops up allowing me to do all kinds of awesomeness.
2. When you click the fill box on a Date and right click and drag it down, a lot of amazing Date options pop up.
I also brand my Excel to remind myself that I’m awesome. In my personal macro workbook I place the following code.
Private Sub Workbook_Open()
Application.Caption = “SuperKrishna’s Awesomeness”
End Sub
My favorite tip goes along with #17. If you try to copy subtotaled data (and in earlier Excel versions filtered data),when you paste it all the data displays instead of just the summarized data.
To get around this, select your summarized data, click on Find and Select tab and then select Go to Special. Click Visible cells Only and click OK. Now paste and you will see that only the summarized data has been copied.
You can also go CTRL+G and then click the Special icon at the bottom of the dialog box.
What a great idea, Chandoo! I’d love to be included in your next edition:) Perhaps a VBA exclusive version?
@Ryan
I will review this concept about 6 months out from the original post and be sure to keep your site in mind
Hui…
That sounds great, Hui:) I just realized I gave credit to Chandoo for the idea and I should have attributed it to you.
Sorry about that!