Its a common trend in almost all b-schools in the country during the second year. People talk about this more than anything including marriage, junior babes and CPs. Suddenly we can see a change in the orientation of us. Its placements. Well, even I have a story to tell.
For the last God-only-know-how-many-times I was thinking about ‘where to go?’, ‘what to do’ with my semi-grown mind and over-grown body. The options are more or less static over the years. What is indeed exciting about the whole process is emerging of roles in services marketing and complicated products. But there is very low importance given to these types of roles since most of the times soap makers, sugar water preparator and biscuit bakers steal the show. I was looking for the arguments to find what makes these motley lot so important. The only thing (which anyways is loosing its relevance fast) I can come up with is that, “FMCG is one place where you see the marketing in action.”.
So I am trying to prove why FMCG may not be the choice for me after I passout from here.
– Most of the soap/paste/choclate marketing is highly unsuccessful. My view is this. India is still an immature and unsaturated market. Unless the whole of the population is consuming the goods the competition will always be focussed towards who has more reach, which may not be what marketing is. How many rural people know their soap by its name? Its still red soap and green shampoo for many of them.
– There is a huge market potential and unique challenges in services marketing while FMCG is fast loosing its excitement and charm as a marketers dream job. Consumptions levels will plateau one day or other. People are not going to brush more times than they are doing now. Advertisement clutter essentially means whatever you say in media is lost sooner or later. What could be more exciting is building brands around insurance, teaching, web-services, mobile-services and travels. There is a huge scope for innovation and experimentation in these areas which translates in to kick-ass passion to work during initial years to make a difference.
– FMCG companies have a rigorous selection process with many stages and hazaar filters. I am damned if I get through all this. 😀
Who knows, I might end-up starting a tour agency and becoming a guide myself or starting a b-school.
11 Responses
Ciao Hui,
Collecting Excel tricks under the title “Notable Excel Websites (Non-MVP) Edition” is a brilliant idea…
Thank you in the name of all The FrankensTeam.
On our site there is a box with a picture and text highlighting:
This is a no-MVP site
we think ourselves “bad boys” a bit 🙂
For those who would like to know why our site is a no-MVP site, enough to click on the link:
http://goo.gl/lxDszY
Thank you again!
Thanks a lot
I really enjoyed this (newsletter). I must admit that I rarely read an Excel newsletter (and I subscribe to quite a few) all the way though, but this grabbed my attention and before I realized it, I was engrossed in it. I must also admit that most of this I don’t understand, yet. But, it excites me when I do learn something new in Excel. I can’t wait to see how much of this I can implement into my (constantly-evolving) ‘House Budget’ & ‘Family Medical’ worksheets that I have developed over the past few years! I sure hope to see more of these type of newsletters in the future! Thanks!
Thanks for doing this Hui! I appreciate being included.
I like Tom’s tip a lot. I posted about a tool I wrote to automate this at http://yoursumbuddy.com/tables-edit-query-dialog/
EXCELLENT !
Hui, This post is Superb! More over I have always been a fan of Roberto’s work and have learnt a lot from him.
Here are some of my recent contributions
1. Customising markers in a chart – http://www.goodly.co.in/customize-markers-in-a-chart/
2. Charting Hacks to work faster – http://www.goodly.co.in/5-charting-hacks-to-help-you-work-faster/
3. 7 Date formulas to make life easy – http://www.goodly.co.in/date-formulas-in-excel/
4. Customised scrollbar using VBA – http://www.goodly.co.in/customized-scroll-bar-in-excel/
5. Adding Direct Legends – http://www.goodly.co.in/customized-scroll-bar-in-excel/
Hope everyone enjoys!
I like the Excel Ninja Menus.
1. Select a cell or range then move till the 4-way cross appears. Right-Click and drag the selection to another place in the worksheet then, like a ninja, a menu full of skills and throwing stars pops up allowing me to do all kinds of awesomeness.
2. When you click the fill box on a Date and right click and drag it down, a lot of amazing Date options pop up.
I also brand my Excel to remind myself that I’m awesome. In my personal macro workbook I place the following code.
Private Sub Workbook_Open()
Application.Caption = “SuperKrishna’s Awesomeness”
End Sub
My favorite tip goes along with #17. If you try to copy subtotaled data (and in earlier Excel versions filtered data),when you paste it all the data displays instead of just the summarized data.
To get around this, select your summarized data, click on Find and Select tab and then select Go to Special. Click Visible cells Only and click OK. Now paste and you will see that only the summarized data has been copied.
You can also go CTRL+G and then click the Special icon at the bottom of the dialog box.
What a great idea, Chandoo! I’d love to be included in your next edition:) Perhaps a VBA exclusive version?
@Ryan
I will review this concept about 6 months out from the original post and be sure to keep your site in mind
Hui…
That sounds great, Hui:) I just realized I gave credit to Chandoo for the idea and I should have attributed it to you.
Sorry about that!